How to get better engagement and more leads using Facebook!

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Why you should NOT put a link in your Facebook post:

Rather than posting your link:

  • Create curiosity and give people a reason to ask questions.
  • Ask questions to encourage comments and engagement.
  • Tell stories about your experiences, products and results.
  • Use real photos and selfies so people connect with YOU.
  • Mix up your content with photos, short text posts, Reels and Facebook Lives.
  • Let interested people comment or message you for more information so you can start a conversation and follow up.

Your bio is a great place for a link. Ideally, send people to your TOUR page where they can create a free account. That way, you're notified when someone is interested and you have the opportunity to follow up.

Your goal is to create curiosity, start conversations and connect with real people.

▶️ Watch the training above for the complete strategy.

 

  • Posting a link on your Facebook profile kills your engagement because Facebook does not want people leaving Facebook, so by default they're going to show your post to less people... FACT. 
     
  • Even if you get a few people to click on your link. You don't know who they are... And that is just bad marketing because you don't know who to follow up with. 
     
  • Facebook will show your post to more of your friends if you actually get engagement on your post. When you post a link, there's no reason for people to engage therefore your post will not get much visibility at all in the feeds. 
     
  • Don't post your link in the comment of your post either... it will still lower your engagement and you don't know who's clicking to connect with them. 
     
  • You CAN put a link in your bio. 

 

If you have questions after watching this video, comment on this post in our team FB group.

Facebook Engagement Tips:

 

  • It's best to not mention Zilara posting on Facebook.... Because then you have people doing google searches and might join with someone else.   Always make people comment or msg you to get that info so you can send them to the presentation and your link when they are ready to join.  Are there exceptions to this?  Of course! 

 

  • Create curiosity in your posts because that will get more people to comment and build your engagement.  = More Leads! 

 

  • Facts Tell, Stories Sell.  
    • Posting an info graphic or stock photo of the product will NOT get good results. People gloss over it because there's no emotional connection or too much info. A picture of you holding the product will always get better engagement. Along with your story talking about it. 
    • CELEBRATE your wins no matter how small!   Talk about the success that you are having even if it is very small at first. When you get your first signup... celebrate! When you get your first promotion... celebrate! When you get paid a commission... celebrate!! 
    • Talk about the success you and other people are having with our products and the business. 
    • Remember to tell YOUR STORY so people connect with YOU.  It's ok to share results / success stores of others but if that's all you are doing, people will tune it out because they want to see YOUR story. 

 

  • Instead of sharing someone's post it's always best to create your own post to build your engagement. FB typical doesn't show a shared post to many people anyway.  If you really love someone's post and you want to share it... go for it!  But not too often. 

 

  • Post selfies! They always get the best engagement. (people love to see happy faces) 😀

 

  • Be Excited when you post because people tend to pay attention more when you are excited about something. 

 

  • Ask a question in your post because that will encourage people to comment which grows your engagement.

 

  • Go LIVE because it's a great way to get more people to see you!  (dual-lives with someone is also great) 

 

  • Do REELS because Facebook puts heavy weight on them and more of your friends will see them.

 

  • Have a call to action in some (not all) of your posts... Telling people to comment or message you for the details.

 

  • When people comment on your post always reply to their comment (tagging them) and say that you will message the info to them or just reply with something that makes sense based on their comment.  When you reply to people it will encourage more comments. 

 

  • Do NOT post ALL biz...  People want to know about your personal life too.  Get real and be authentic to connect.   It's best to have a good mixture of both business and personal posts. 

 

  • Do NOT post too often.... that will lower your reach because FB is not going to show more posts to your friends in a day.   ONE post a day is ideal... make it count with high value!   The exception is if you are doing a photo / reel / live because they work on different algorithms. 

EXAMPLE FACEBOOK POSTS:

FB LIVE Video Examples:

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